It would take six months to get to Mars if you go there slowly, with optimal energy cost. Then it would take eighteen months for the planets to realign. Then it would take six months to get back, though I can see getting the travel time down to three months pretty quickly if America has the will.
If you’re entering anything where there’s an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can’t be a little bit better, because then you put yourself in the shoes of the consumer… you’re always going to buy the trusted brand unless there’s a big difference.
The X is an amazing car, but we kind of got carried away with the art and technology. Obviously, you want great art. You want great technology. But we did get a little distracted from our mission, which was to advance the cause of electric vehicles. And it probably delayed us a little bit with the Model 3 as well.