Automotive franchise laws were put in place decades ago to prevent a manufacturer from unfairly opening stores in direct competition with an existing franchise dealer that had already invested time, money and effort to open and promote their business.
The X is an amazing car, but we kind of got carried away with the art and technology. Obviously, you want great art. You want great technology. But we did get a little distracted from our mission, which was to advance the cause of electric vehicles. And it probably delayed us a little bit with the Model 3 as well.